MATI, Jerusalem Business Development Center , was established in 1991 as a non-profit organization (Amuta) aimed at strengthening and developing the Jerusalem
Local: Jerusalem
25/04/2010
Introduction to Small Business Development: Characteristics of entrepreneurs, qualities needed for successful business initiatives and development; Overview of Business Environment in Israel; Advantages and disadvantages to self-employment. Risks vs prospects in establishing a business, how to get started, types of businesses
09/05/2010
The Marketing Process:
Marketing Plans
The Marketing Audit, Market Research, Marketing Positioning.
What Makes You Unique?, Strengths and Weaknesses, Target Markets, Pricing Decisions, Marketing Plan Structure- overview of the importance of a marketing plan and the essential elements of effective planning
16/05/2010
Marketing Strategies and Tactics:
Market Research in Depth
Customer Characteristics, Segmenting your Target Market, Strategies vs. Tactics, Offline vs. Online Marketing, Implementing Plans, Evaluating Plans
23/10/2010
Marketing Positioning and Branding
Projecting the right image, the importance of positioning, branding, shoestring marketing and more.
30/05/2010
Promoting Your Business:
Public Relations and advertising, Determining Your Target Audience, Creating your business image
06/06/2010
Budgetary Management:
How to prepare and work with a budget, How to determine long/short term profit. How to manage cash flow and how to create a cash flow forecast, Pricing Strategy: How to price goods and services, Writing a business plan
13/06/2010
Financial Management of a Small Business in Israel
Taxation in Israel: Income tax, Bituach Leumi and VAT
20/06/2010
Legal Aspects of Businesses in Israel:
Ramifications of incorporating as a corporation vs self-employed; Contracts - rental of premises, contracts with suppliers, banks, service providers, and customers.
Insuring Your Business and yourself
Working with Your Bank
Managing Your time
27/06/2010
Who's Afraid of Selling?
04/07/2010
Web Marketing for your Business:
Determining the kind of site you need, SEO, web marketing, use of social media
11/07/2010
Cross Cultural Differences in Business in Israel
18/07/2010
Jerusalem Business Development Center’s services;
Writing a business plan
Course evaluation
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